Science, Technology and Computation |
I decided to create a guide explaining how to use social media platforms, based on my 10 years of experience with YouTube, X/Twitter, Instagram, and TikTok. I hope it will be useful for those who choose to use these platforms in the future.
First, create an account on YouTube, Twitter/X, or Instagram. Post an engaging video with a story. You might get a few views from your friends and the social media employees checking the content for spam and appropriateness. But this will likely be all the engagement you get. Hashtags generally do not work as effectively as you'd hope.
One of my friends decided to create an educational website. It was a fantastic idea, and I fully encouraged him to pour his heart into the project. However, a lingering question kept nagging me: Are people curious enough to pay attention to this kind of work?
Unfortunately, I was right to worry. The web traffic to his site was so low that he began to feel anxious about what he was doing wrong. Generating a large number of web clicks wasn't the problem - after all, paying Google a few hundred dollars could easily drive traffic. The real issue was that behind these clicks, there were no actual people exploring the content on his website. Essentially, he ended up buying an "army" of internet bots created by the web search company, designed to make him believe his investment was worthwhile.