Company:Boroline
 | |
| Product type | Antiseptic |
|---|---|
| Owner | G.D. Pharmaceuticals Private Limited, Kolkata |
| Country | India |
| Introduced | 1929 |
| Ambassador(s) | Raima Sen, Sakshi Tanwar, Vidya Balan[1] |
| Website | www |
Boroline is an over the counter antiseptic perfumed cream sold in India . It is manufactured by G D Pharmaceuticals.[2]
History
The product was launched in 1929[3] in Kolkata by Gourmohan Dutta,[4] a Bengali merchant. Over the years, the brand's popularity soared, and it became an icon of national economic self-sufficiency in a nation that was still under the British rule. It is still one of the most popular brands in India.[5][6] Its logo has an elephant for which it is known as Hatiwala cream (the cream with elephant logo) in rural areas. The legacy music of Boroline's jingle was composed by the V. Balsara, lyricist Pulak Bandopadhyay and Srabanti Majumdar.[7]
Product
Boroline is a combination of the antiseptic boric acid, the astringent and sunscreen zinc oxide, and the emollient lanolin and is meant to be used for cuts, cracked lips, rough skin, and to treat infections.[8]
Boric acid 1%w/w + Zinc oxide 3.1%w/w
Other products sold by the brand are: Bo Lips Balm, Bo Body Lotion, Ultrasmooth Night Cream, Eleen Hair Oil, Suthol, Penorub, Noprix.[citation needed]
References
- ↑ "Fashion". Telegraphindia.com. 2016-03-17. http://www.telegraphindia.com/1160317/jsp/t2/story_74837.jsp.
- ↑ "GD Pharmaceuticals Private Limited : Boroline". boroline.com. http://www.boroline.com/boroline.php.
- ↑ Panda, Tapan Kumar (2006). Contemporary Marketing. ISBN 9788131405505. https://books.google.com/books?id=lupICYa3BiIC&q=boroline+cream+1929&pg=PA53.
- ↑ "Archived copy". http://www.superbrandsindia.com/images/brand_pdf/consumer_3rd_edition/Boroline.pdf.
- ↑ "About Us". 2015-12-01. http://www.boroline.com:80/about-us.html.
- ↑ "Boroline: প্রায় ১০০ বছর ধরে বাঙলির সব ক্ষতর মলম! ব্যবসা কাকে বলে দেখিয়ে দিয়েছে বোরোলিন". The Bengali Chronicle. 28 July 2022. https://thebengalichronicle.com/india-celebrates-independence-with-century-old-boroline-trr/.
- ↑ "G. D. Pharmaceuticals Pvt. Ltd." (in en-GB). https://boroline.com/products/boroline.html.
- ↑ "11 amazing uses of Boroline cream for your skin - Health & Healthier" (in en-US). 2022-03-22. https://healthandhealthier.com/uses-of-boroline-cream-for-your-skin/.
External links
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