Trymedia

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Trymedia Systems, Inc. is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco , with offices in Berkshire and Alicante.[1]

Overview

Trymedia was founded in 1999 as Trymedia Systems, Inc. by cousins Alex Torrubia and Andres Torrubia. The company was launched in Spain, and after a round of fund-raising in New York, relocated to San Francisco.[2][3] Macrovision acquired Trymedia for US$34 million on July 26, 2005. With the acquisition, Macrovision launched a new games division, Trymedia Games Division, based around Trymedia employees.[4] Trymedia was not a profitable operation, losing $14.5 million on revenue of just over $9 million in 2007.[5] On February 22, 2008, RealNetworks announced it had acquired Trymedia from Macrovision for an undisclosed sum,[6] reported in a Macrovision conference call to be $4million.[7]

Trymedia operates an online network of digitally distributed computer games. The network is integrated into Microsoft's digital locker service,[8] and provides white label online retail services to affiliates such as Electronics Boutique and GameSpot.[9]

ActiveMARK

ActiveMARK is a technology suite of Trymedia for secure digital distribution. It provides DRM protection for software distributed digitally or by CDs/DVD, along with commerce, distribution, administration and marketing services.[10]

Trygames

Trygames, a division of Trymedia, was a retail website offering computer games from the Trymedia games network for download, trial and purchase. It was launched in 2001.[11] The Trygames website was closed and redirected to the GameHouse website in 2014.[12]

See also

References

  1. ↑ "Directions". Trymedia. Archived from the original on April 9, 2007. https://web.archive.org/web/20070409145500/http://www.trymedia.com/corporate/directions.shtml. Retrieved May 4, 2007. 
  2. ↑ Sanders, Adrienne (March 25, 2005). "Anti-piracy firm nets booty, sails on". San Francisco Business Times. http://www.bizjournals.com/sanfrancisco/stories/2005/03/28/story8.html. Retrieved May 4, 2007. 
  3. ↑ Fulton, Curtis Lee (May 6–10, 2002). "Media Companies 'Still Don't Get It, God Bless 'Em'". The Online Reporter. http://www.onlinereporter.com/TORbackissues/TOR296.htm#Media%20Companies%20'Still%20Don't%20Get%20It,%20God%20Bless%20'Em'. Retrieved May 4, 2007. 
  4. ↑ Sanders, Adrienne (August 5, 2005). "Macrovision: Wooing Trymedia Systems on the sly at E3". San Francisco Business Times. http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2005/08/08/newscolumn7.html?page=1. Retrieved May 4, 2007. 
  5. ↑ Richman, Dan (February 22, 2008). "Seattle's RealNetworks acquires most of games-maker Trymedia". Seattle Post-Intelligencer. http://www.seattlepi.com/business/352362_realnetworks23.html. Retrieved March 7, 2008. 
  6. ↑ "RealNetworks to acquire Trymedia from Macrovision" (Press release). RealNetworks. February 22, 2008. Retrieved March 7, 2008.
  7. ↑ "RealNetworks buys Macrovision subsidiary". Puget Sound Business Journal. February 22, 2008. http://www.bizjournals.com/seattle/stories/2008/02/18/daily32.html. Retrieved March 7, 2008. 
  8. ↑ "Macrovision Works With Microsoft to Deliver Over 1,000 Popular Games and Software Programs Online at Windows Marketplace" (Press release). Macrovision. December 20, 2006. Retrieved May 8, 2007.
  9. ↑ "Portal / Retail Partners". Trymedia. Archived from the original on March 17, 2007. https://web.archive.org/web/20070317083433/http://trymedia.com/partners/affiliates_partners.shtml. Retrieved May 4, 2007. 
  10. ↑ Carless, Simon. "Gamasutra - The Art & Business of Making Games" (in en). https://www.gamasutra.com/. 
  11. ↑ "Trygames Site Review". Download Free Games. http://www.download-free-games.com/reviews/trygames.htm. Retrieved May 4, 2007. 
  12. ↑




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