Social:Chief brand officer
From HandWiki
A chief brand officer (CBO) is a relatively new executive-level position at a corporation, company, organization, or agency, which typically reports to the CEO or board of directors and is responsible for a brand's image, experience, and promise. The brand officer oversees marketing, advertising, design, public relations, and customer service.[1][2][3]
See also
- Brand implementation
- Brand management
- Brand orientation
- Brand strategy
References
- ↑ Neumeier, Marty (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Berkeley, CA : New Riders Publishing.
- ↑ Scott Bedbury, Stephen Fenichell. (2003), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin.
- ↑ Andrew Welch (March 2008). "Who is the brand daddy?". Brand Strategy. Landor Associates. http://www.landor.com/pdfs/k9/AWelch_BrandDaddy_26Mar08.pdf.
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