Organization:SM Brand Marketing
 | |
Native name | 에스엠브랜드마케팅 |
|---|---|
| Type | Private |
| Industry | |
| Founded | August 19, 2008 |
| Headquarters | 648, Samseong-ro, Gangnam District, , South Korea |
| Parent | SM Entertainment |
| Footnotes / references [1] | |
SM Brand Marketing (Korean: 에스엠브랜드마케팅; SMBM) is a South Korean intellectual property, licensing, management, marketing consultation, planning, and management consulting company under SM Entertainment. The company was established on August 19, 2008, and has operated SM Town Coex Artium, Sum, Sum Market, and Sum Café. It currently employs its e-commerce platform SM Town &Store and retail store SM Town &Store@DDP.
History
On August 19, 2008, SM Entertainment announced that it would establish SM Brand Marketing, adding it to its affiliates.[2] The company is in charge of brand planning and marketing consulting, such as planning, branding, and marketing on lifestyle businesses encompassing the restaurant industry, fashion, and food and beverage industries.[3] Sum, a celebrity shop run by the company, is where items related to the artists are sold and is located on the second floor of closed SM Town Coex Artium.[4][lower-alpha 1] The shop offers merchandise products commercializing the company's artists.[7] SMBM also operates its global e-commerce platform SM Town &Store and retail shop SM Town &Store@DDP.[8]
On February 23, 2022, SMBM signed a memorandum of understanding (MoU) with Binance to launch a global Play-to-Create (P2C) ecosystem.[9] In the future, SMBM plans to establish diverse environments wherein creators worldwide can participate in IP-based re-creation and earn profits transparently, including affiliated royalties.[10] SMBM and Binance will push for joint work to create a blockchain mainnet, NFT, and eco-fund.[11] The company also partnered with The Sandbox for its metaverse platform, P2C ecosystem, and SM Town Land, a themed space created in K-verse, an area for K-content in The Sandbox.[12] SMBM and The Sandbox will plan and create NFT products using their IP, production know-how, and technology and jointly operate a fan-participating service.[13]
Brands
- SM Town &Store[lower-alpha 2]
- SM Town &Store@DDP
- Kwangya Club
- SM Town Meta-Passport
Defunct
- SM Town Coex Artium
- Sum[lower-alpha 3]
- Sum Market[lower-alpha 4]
- Sum Café
Notes
- ↑ SM Town Coex Artium closed after six years to reduce fixed costs for asset efficiency and the expiration of the rental agreement.[5][6]
- ↑ It is an online store by SM where consumers can purchase SM artists' merchandise and lifestyle products while also offering various shopping services.[14] As Hana Card formed a strategic alliance with SM Brand Marketing, Hana and SM released the SM Town &Store cards for young people in their 20s and 30s familiar with fandom culture and preferred online purchases by analyzing data from various customers.[15][16]
- ↑ It is a general retail store that started operating in 2015 that sells stationery, household goods, and cosmetics-advertised or recommended by celebrities.[17]
- ↑ It is a convenience store chain that deals with content related to SM artists and markets SM artist-themed food.[18]
References
- ↑ "Overview – Group Companies". https://www.smentertainment.com/Overview/Affiliate.
- ↑ Kim, Yu-kyung (August 19, 2008). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://news.mt.co.kr/mtview.php?no=2008081915500986770. - ↑ Park, Hyung-soo (August 19, 2008). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://www.asiae.co.kr/article/2008081916564539478. - ↑ Lee, Bo-ram (January 19, 2015). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://www.newspim.com/news/view/20150119000188. - ↑ (in ko) SM Entertainment Group Earnings Release – FY2020 1Q. SM Entertainment. pp. 10. https://file.irgo.co.kr/data/BOARD/ATTACH_PDF/YUKU7QGQU6EJUCD6F33X4F58BM8FA7KF2020515155959.pdf. Retrieved April 21, 2022.
- ↑ SMTOWN MUSEUM [@smtownmuseum] (May 18, 2020). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://twitter.com/smtownmuseum/status/1262223647663505413. - ↑ Lee, Bo-ram (January 14, 2015). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://www.newspim.com/news/view/20150114000196. - ↑ Lee, Ji-eun (February 23, 2022). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://www.newspim.com/news/view/20220223000142. - ↑ "Binance Announces Strategic Partnership with SM Brand Marketing" (in en). February 23, 2022. https://www.binance.com/en/blog/ecosystem/binance-announces-strategic-partnership-with-sm-brand-marketing-421499824684903492.
- ↑ Jung, Min-ha (February 23, 2022). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://biz.chosun.com/industry/company/2022/02/23/APRS7ABBHNB27FW36LXAIITG3A/. - ↑ Kim, Kun-woo (February 23, 2022). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://news.mt.co.kr/mtview.php?no=2022022309134212437. - ↑ "The Sandbox, partners with SM Brand Marketing". https://www.sandbox.game/en/blog/the-sandbox-partners-with-sm-brand-marketing/.
- ↑ Lee, Ji-eun (February 24, 2022). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://www.newspim.com/news/view/20220224000135. - ↑ Yoon, Hee-seok (April 2, 2019). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://www.etnews.com/20190402000278?SNS=00002. - ↑ Kwon, Yi-hyang (February 17, 2020). "Error: no
|title=specified when using {{Cite web}}" (in ko). http://www.sporbiz.co.kr/news/articleView.html?idxno=415685. - ↑ Song, Jong-ho (February 7, 2020). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://www.sedaily.com/NewsView/1YYTWKDO0E/GC0903. - ↑ Hyun, So-eun (July 30, 2017). "Error: no
|title=specified when using {{Cite web}}" (in ko). https://www.hani.co.kr/arti/society/society_general/804831.html. - ↑ Kim, Da-hee (February 18, 2016). "SM plans 'EXO convenience store'" (in en). https://www.koreatimes.co.kr/www/art/2022/04/688_198327.html.
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