Chemistry:Fevicol
 Logo of the adhesive brand Fevicol | |
| Product type | Adhesive, glue, sealant |
|---|---|
| Owner | Pidilite Industries |
| Produced by | Pidilite Industries |
| Country | India |
| Introduced | 1959 |
| Related brands | FeviKwik, Dr. Fixit |
| Markets | India, US, Brazil, Thailand, Egypt, Bangladesh, Dubai[1] |
| Registered as a trademark in | List
|
| Website | fevicol |
Fevicol is an Indian brand of adhesives owned by the company Pidilite Industries,known for its strong bonding and adhesive qualities. It holds a significant position in the Indian adhesives market and has also made its mark in international markets.[3]
History
First introduced in India in 1959, the brand was launched as an 'easy-to-use' glue for carpenters. It was a replacement for collagen and fat-based adhesives (colloquially known as "saresh") that required melting before application. The company offered multiple different industrial adhesives under the label. Fevicol is marketed in 54 countries, with more than 50,000 locations in India.
Product descriptions
Fevicol branded glue is a white adhesive (the company brochures mention poly-synthetic resin). It appears as white glue liquid; it is synthesized by heating formaldehyde and urea together.[4]
The company makes several variants of the product designed for attributes like bonding strength, impact resistance, time to set, sagging, shrinkage, versatility, fire resistance, shock and vibration resistance, non-staining, etc.[5]
"Fevicol SH" is a synthetic resin adhesive intended for wood working and various materials where one of the surfaces to be bonded is porous. SH was meant to be used to bind wood, plywood, laminate, veneers, MDF, and boards and cork;[6] it is also employed in the manufacture of sporting goods and bookbinding. SH achieves handling strength in 8 to 10 hours, fully curing in 24.[citation needed]
Fevicol Design Ideas started in 1991 as Fevicol Furniture Book, with the idea of showcasing concepts of furniture designs. The books are part of a series of 31 volumes. They have launched Fevicol Design Ideas online, and users can search for contractors and interior designers on the website.[7][when?]
In popular culture
In India, Fevicol is commonly used as a metaphor for strong bonding or stubborn stickiness, with numerous instances in Bollywood movies, topical jokes, and conversations,[8] and as a generic sense for white glue by consumers in India.[9]
Catchy phrases from Fevicol TV ads include "Dum Laga Kar haisya, zor laga kar haisya" and "Fevicol ka mazboot jodh hai, tootega nahi".[10]
References
- ↑ "Balvant Parekh" (in en). https://www.forbes.com/profile/balvant-parekh/.
- ↑ "WIPO Global Brand Database" (in en). http://www.wipo.int/branddb/en/.
- ↑ "Adhesive maker Pidilite to enter lending business, to acquire promoter group's NBFC firm". The Economic Times. 2023-11-09. ISSN 0013-0389. https://economictimes.indiatimes.com/industry/banking/finance/adhesive-maker-pidilite-to-enter-lending-business-to-acquire-promoter-groups-nbfc-firm/articleshow/105086938.cms.
- ↑ "Pidilite unveils digital campaign for Glue Drops" (in en). 2023-09-27. https://www.financialexpress.com/business/brandwagon-pidilite-unveils-digital-campaign-for-glue-drops-3256486/.
- ↑ "Pidilite's Product Guide - Fevicol" (PDF). http://www.pidilite.com/upload/brands/pdf/Fevicol_5_1.pdf.
- ↑ "Pidilite - Consumers and Craftsmen". http://www.pidilite.com/products/adhesives--sealants-1-1.html.
- ↑ "Interior Design Ideas - Get the best styles at Fevicol Design Ideas" (in en). http://www.fevicoldesignideas.com.
- ↑ "Fevicol Se Lyrics - Dabangg 2 - 2012" (in en-US). Lyricstaal. https://lyricstaal.com/lyrics/fevicol-se-lyrics-dabangg-2-2012/.
- ↑ "Pidilite launches Fevicol SH Xtra in Hyderabad". January 27, 2015. http://www.indtoday.com/pidilite-launches-fevicol-sh-xtra-in-hyderabad-indtoday-com/.
- ↑ Shukla, Tanvi (11 June 2008). "It's the pitch that keeps Fevicol's stickiness alive". DNA Money. http://sify.com/finance/fullstory.php?id=14692172.
External links
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- Fevicol Design Ideas
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